how to advertise for a startup business

 

Most Startup's start small, with less experience & untested products, etc, which make's their success a daunting task.

In thisdiscuss, we will try to understand the challenges faced by startup's and the right approach to overcome them.

Most Business owners face the initial challenge of breaking even as fast as possible and that is possible if they can get the best out of their initial capital. 

Most of the times one needs to sort the following things initially,

• having the right product
• understanding the right customer
• understanding competition

once the above things are ready next thing that needs to be done is outsourcing jobs.

Juggling with Following steps can help in finding the right strategy:

1. Get the right advertising agency
2. Finding the right customer segment
3. Fine tuning the product if required based on sales, competition & market demand
4. Find ad media to reach the Targeted customer segment
5. Fix a short and long term goals

 

1. Get the right advertising agency, strategy & personnel -  Traditional definition of advertising has changed. There has to be an online as well as offline strategy. In the world of business, marketing is what makes a difference between success and failure. Online businesses needs less expenditure and needs less expenditure as the business ages, whereas offline businesses need continuous expenditure. A new business with small capital needs to start with a perfect online strategy, revenue needs to grow fast and google ads are important because they can help reach the right segment from the word go. but it is highly risky to depend on free support from google experts,  remember platform is not enough finding the right keywords and optimising them with close look for the the first few weeks is important and business owners should be wary of trying themselves or take google experts help, because they at times turn out to be highly unreliable or too slow to deliver, as has been seen in various studies. in the initial few weeks close coordination may be needed between business owner & ad agency. 
2. Find the right agency - It is good to start with a small SEO agency but it carries risk of less experience. Choose an agency that is willing to engage in multiple exhaustive discussions with you, explain product type, the likely customers, etc. There are many agencies around & one agency can look upto is - seo made easy - one of the Best seo agency in kolkata. Finding the right customer segment- If you can the right seo agency, this can become easy. 
3. Find right customer segment - To reach the right customer segment, GOOGLE ADS, IS THE QUICKEST, MOST RELIABLE MEDIUM, which is easy to set up but finding the right mix needs careful monitoring over long term, Next comes google my business(GMB) which can work in 2 months, it is good way to assure brand building. SEO(search engine optimisation), even thogh is something is going to be required to grow exponentially, but this may take up to 6 months on longer side but has high returns and can deliver high value. All successful businesses succeed because of good seo investments. In short, with right SEO, business cannot fail.
4. Fine tuning the product if required based on sales, competition & market demand - Fix a short and long term strategy - To begin with 50% to 70% budget should be spent on google ads and going forward it can be reduced in favour of GMB & SEO. Good SEO agency can help finding the right mix of budget allocation
5. Find ad media to reach the Targeted customer segment - online strategy has been discussed above, and offline strategy can be planned later considering revenue generation.